In the cutthroat world of retail, one curved line has changed everything. Amazon's logo, now as ubiquitous as the cardboard boxes piling up on doorsteps worldwide, tells a story of ambition ...

A quiet change to Amazon's beloved smartphone shopping app has confused consumers. The well known cardboard colored box logo ...

Graphic designer Bruce Duckworth has worked with some of the world's biggest brands An award-winning designer behind Amazon's famous smile logo has lent his services to two Dorset villages as they ...

Amazon is no different, with its seemingly simple logo instantly recognisable. Richard Lau, president of LOGO.com, an industry leader in logo design and marketing strategy, said: “Businesses ...

Richard further commented: "This small design feature subliminally reinforces the idea that Amazon is a one-stop-shop for all consumer needs." Subtle yet impactful, the symbolic logo has been ...

Design updates like these are meant to ... This is not the first time Amazon has made a change to its logo - though it is far less controversial than the last time. In 2021, the retail giant ...