Daniil Medvedev, Arthur Fils, and Grigor Dimitrov helped roll out Lacoste's tennis gear for the 2024 Rolex Paris Masters.

Lacoste announced Thursday it has signed on to be a premium partner of the Rolex Paris Masters tennis tournament. The ...

Since 1971, Lacoste has partnered with Roland Garros as well as created a special co-branded lifestyle French Open Collection. Whether it’s on tournament personnel, fans or signage around the ...

Opinions expressed by Forbes Contributors are their own. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. When Lacoste debuted an on-court tennis shoe in 2021, Daniil Medvedev ...

If you buy something, we may earn an affiliate commission. Long before Challengers made tennis sexy, the Lacoste polo shirt made it stylish. Around a century ago, French racquet phenom René ...

A polo shirt company known for its pima cotton from Peru, Psycho Bunny is a self-professed direct competitor of Lacoste. “We believe that tennis is a great environment for our brand as we need ...

Bold pinks for women and bright reds for men round out the spectrum, with varying neutral options featuring accents of burgundy or neon yellow that nod to Lacoste's tennis heritage. With the L003 ...

It extends from the out-of-reach luxury fashion brands associated with tennis, such as Lacoste and K-Swiss, to the stringent all-white dress code at Wimbledon. While tennis-core has reduced this ...

Jannik Sinner, Carlos Alcaraz and the rest of the tournament's eight qualifiers took part in a Media Day photo op in Turin.

alongside the “Four Musketeers” of French tennis – Jean Borotra, Jacques Brugnon, Henri Cochet and Rene Lacoste – the men who, between them, swept Roland Garros between 1924 and 1932.

Performance is everything in professional tennis. But that does not have to come at the cost of style. Few, if any, brands can balance technology with taste, such as Lacoste. When fans see the ...