What made it work?” she asked. Balsara shared an insightful example from a recent campaign for Saffola, a cooking oil brand ...

At the e4m Confluence 2024, industry leaders delved into the future of creative collaboration in media, discussing the vital ...

Since reinstatement of Georgia’s restrictive abortion law, 40% of the ads released by Democratic presidential candidate Kamala Harris has focused on reproductive rights.

Public health campaigns typically use a traditional health education ... "Don't pour on the pounds." Counter-marketing message examples included "Don't let the beverage industry make a profit by ...

Since August, Pennsylvania households on average have been seeing 16 ads a day ... He argued that the Harris campaign has been effectively “narrowcasting” their positions on health care. For example, ...

SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.

Amendment 4, titled the “Right to Abortion Initiative,” would enshrine the “right” to abortion in the state’s constitution.

Himanshu Saxena emphasises the importance of genuine curiosity, embracing AI and data, and fostering diversity & inclusion in the advertising industry.

Gov. Ron DeSantis is spending the election homestretch focused almost solely on two of the costliest ballot campaigns in the nation.

A well-crafted story may be the key to closing a sale, but building a compelling narrative isn’t always straightforward.

But anti-abortion groups hoping to end a losing streak at the ballot box have turned to the type of language many Republican ...

In Wisconsin, Biden’s narrow margin was strongly bolstered by Native voters in Menominee and Bayfield counties. Menominee ...