An iconic American global sportswear brand, Nike, has signed a talented Ghanaian fashion designer, Papa Oppong to join their ...

Hanes is one of the largest manufacturers of underwear and athletic apparel in the world. The brand, based out of North ...

California-based premium athleisure wear maker Vuori Inc said on Friday that global investors General Atlantic and Stripes led an investment round worth $825 million, taking up the brand's valuation ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

For its first collaboration, Adidas Sportswear has teamed up with winter boot brand Moon Boot, resulting in several ...

Houston Rockets rookie Reed Sheppard — selected third overall in the 2024 NBA (National Basketball Association) Draft — recently signed a multi-year apparel and footwear deal with the popular ...

None other than the legendary estate of Levi Strauss, the clothing brand icon himself! With this iconic property ... And it’s ...

Explore the latest innovations in recycling technology and their role in building a sustainable, waste-free future.

The influence of social media and celebrity endorsements plays a crucial role in driving brand visibility and consumer interest in sportswear. Platforms like Instagram, TikTok, and YouTube have become ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

From getting the pre-launch adidas Aruku shoes, to Nike footwear customization, here are things you can’t miss ...

Annual Laureus Sport for Good Index recognises brands using sport to drive positive social and environmental change.