How Your Brand Name Can Impact Brand Identity
In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand ...
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Fonts in famous logos: 10 examples where typefaces define a brand identity
Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes ...
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4 fonts that dominate brand design
When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order ...
How the Champions League ate football: ‘It was in our DNA – the brand was sacred’
During the 1992 European Championship in Sweden, UEFA was given the first glimpse of the future. The Champions League, a bold ...