Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Taylor Swift has made over a dozen appearances at Chiefs games. Her gameday fashion has ranged from forgettable to luxe and ...

Last week, Jannik Sinner received a hero's welcome when he arrived in Turin, Italy. The 23-year-old Italian won his first two Grand Slams this season and has quickly transcended tennis to become a ...

Sanders signed his first contract with Nike in 1992, when he was playing both professional football and baseball for the ...

Elsewhere, sports and lifestyle geard collaborations generate buzz among ... shorts and beanies are co-branded with the ...

And there’s a lot more to come. ILTHY has partnerships planned with the Cavs, Sega (for Sonic the Hedgehog 3, which is being ...

When the NHL arrived in Utah six months ago, the Smith Entertainment Group knew they had to get to work if they wanted both the Utah Jazz and Utah Hockey Club to call the Delta Center home.

Adidas offers a wide range of products, including footwear, apparel, accessories, and equipment for various sports, such as soccer, basketball, running, and more. Now, let's delve into Adidas' logo ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

The full slate of NBA Cup games on Tuesday night will feature a brand new basketball on the court. The league announced ...

North Carolina on Sunday unveiled a logo that has been painted on the Kenan Stadium playing surface to honor the memory of ...