Milwaukee Bucks star Giannis Antetokounmpo wasn’t playing around in Wednesday’s 127-120 overtime win over the Detroit Pistons. The Greek Freak got hot early scoring 22 of his team’s 24 first-quarter ...

The simmering feud between Jaylen Brown and Nike appears to have flared up again thanks to a post from the apparel and ...

Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

Freshly-minted USC signee Jazzy Davidson, one of the top prospects in the 2025 signing class, also inked a lucrative NIL deal ...

All 30 NBA teams revealed their Nike City Editions uniforms, which they will debut during the NBA Cup in-season tournament ...

Boston Celtics guard Jaylen Brown responded to Nike Basketball's post on X about an exchange with Milwaukee Bucks forward ...

Jaylen Brown and the Boston Celtics went into Milwaukee on Sunday and defeated Giannis Antetokounmpo and the Bucks 113-107.

Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

The Black Friday deals are coming in hot and heavy this month. Despite the fact we've still got a little to go until the ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...