And Bryce James NIL. These were considered to be the three infallible things in the 21st century in the basketball world.

After BYU beat Utah, the BYU football coach gave a speech in the locker room about Jesus Christ and loving others.

BYU craved entry into a power conference for decades. Now in the Cougars' second year in the Big 12, who can deny that the Cougars belong? Kalani Sitake lives his dream as the ninth-year coach of ...

PROVO, Utah (AP) Egor Demin scored 18 points and had 11 assists and BYU rolled to an 88-50 victory over Central Arkansas on Tuesday night in the season opener for both teams. Kanon Catchings ...

BYU and Utah are conference rivals again for the first time since 2010, and the latest edition of the Holy War in Salt Lake City carries big stakes for both teams. No. 9 BYU (8-0, 5-0 Big 12 ...

Earlier this year, Sanders’ most-acclaimed Nike sneaker, the Air DT Max 96 ... while Air cushioning featured inside the thick ...

Kaylene Big Knife, a University of Montana alumna from the Chippewa Cree Tribe, has created the Native Griz logo for UM's ...

BYU is 8-0 and has their sights set on a bid in the College Football Playoff. Their goals are completely within their control and out in front of them. If BYU continues to win, there is nothing ...

KU will head west to take on BYU in Provo, Utah next weekend. On Monday, the Big 12 announced the contest would kick off at 9:15 p.m. CT. The game will be televised on ESPN. It's KU's latest start ...

Jannik Sinner debuted his signature Nike logo at the ATP Finals in Turin, Italy. / @janniksin Last week, Jannik Sinner received a hero's welcome when he arrived in Turin, Italy. The 23-year-old ...

ABSTRACT: This research paper delves into the different aspects of Nike’s brand within the global market. It discusses current market trends, explores how Nike adapts to shifts in consumer preferences ...

One of the most notable involved BYU, ranked No. 9 by the CFP committee. This currently places the Cougars as the last of the four automatic bids to receive a first-round bye, given they lead the ...