The Lightbulb Moment Picture this: a bustling college tailgate at USC. The air’s thick with excitement, but something’s off.

How do you kick-start a new brand when you’re up against deep-pocketed competitors? That’s what Jaylen Brown is considering.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Nine West is a well-known department store brand that runs the gamut from footwear to handbags to accessories. And it's ...

Splashy and star-studded advertisements to get Americans to vote are nowhere to be found in this election cycle.

HanesBrands reported plans to close its distribution center in High Point, NC, that previously supported its Champion brand ...

The golf novelty player that pivoted to become a full-fledged apparel brand grew a modest $2000 investment into a business that now generates $6 million a year in sales.

For many people, pants are just something to wear. But for some fashion enthusiasts, pants are a way to flex their taste and ...

In apparel, C.P. Company’s brand motifs are filtered through ... Arc’teryx is also launching limited-edition skis covered in ...