The full slate of NBA Cup games on Tuesday night will feature a brand new basketball on the court. The league announced ...

Sanders signed his first contract with Nike in 1992, when he was playing both professional football and baseball for the ...

Genoa opted for a peculiar way to unveil their third kit as they posted pictures of wrestling legend the Undertaker wearing ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Elsewhere, sports and lifestyle geard collaborations generate buzz among ... shorts and beanies are co-branded with the ...

And there’s a lot more to come. ILTHY has partnerships planned with the Cavs, Sega (for Sonic the Hedgehog 3, which is being ...

Last week, Jannik Sinner received a hero's welcome when he arrived in Turin, Italy. The 23-year-old Italian won his first two Grand Slams this season and has quickly transcended tennis to become a ...

Taylor Swift has made over a dozen appearances at Chiefs games. Her gameday fashion has ranged from forgettable to luxe and ...

For the Louisville sports fan, JD Becker has a large selection of Louisville gear for Christmas just in time for the big game ...

The CFP released an 87-page manual to schools in August, but the work is still ongoing to prepare for a quick-turnaround Playoff game.