They can be adapted for various events like trade shows, product launches, or corporate outings not just adding visual ...

The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...

As Biharis often say, “Diwali ke baad real festival begins.” While brands are beginning to acknowledge the influence of the ...